Digital Content Manager – The Hiring Advisors Leading SaaS growth platform searching for a Digital Content Manager to own and scale its content engine – driving visibility, virality, and measurable business impact. Location: Boston, Los Angeles, or New York What You’ll Be Doing Develop and lead the content strategy across blog, social, web, and demand generation channels. Drive trial activations, product adoption, and engagement through high-performing campaigns. Craft narratives that connect innovation to real customer impact , positioning the brand as a thought leader. Create content optimized for SEO and Generative Engine Optimization (GEO) – surfacing across AI Overviews, ChatGPT, Perplexity, and emerging search experiences. Partner with Data & Research teams to turn insights into scroll-stopping stories. Repurpose content into fresh formats: short-form video, multimedia, and interactive experiences. Build lifecycle content (onboarding guides, feature stories, case studies) that fuels adoption and retention. Measure performance relentlessly (traffic, conversions, trial activations) and iterate fast . Work cross-functionally with Product, Social, and Demand Gen teams to align content with GTM strategy. Partner with Design and Creative to produce content that’s on-brand, bold, and memorable . Champion digital content best practices , inspiring the broader marketing team with trends and innovation. What Success Looks Like Content that goes viral , drives adoption, and builds community. A data-informed content engine optimized for visibility and shareability. A trusted thought leadership voice in the social media and digital marketing space. Seamless collaboration across teams, ensuring strategy and execution are always in sync. Constant testing and experimentation to stay ahead of what’s next . What You Bring 4–6 years in digital or growth content marketing (SaaS / PLG preferred) A proven track record of producing content that drives real results — traffic, conversions, virality. Strong grasp of SEO + GEO strategies (AI search, voice, and social search). Master storyteller with sharp writing and editing skills. Experience crafting social-first video and multimedia content. A natural trend spotter who lives and breathes the creator economy. ⚡ If you’ve ever said, “I saw this trend coming,” this is your moment. Apply today or email Aileen@thehiringadvisors.com to learn more.
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