Job Description
POSITION CODE: 7126
DEPARTMENT/ADMINISTRATION: Strategic Marketing and Communications
APPOINTMENT: Administrative, Full-time, Twelve (12) months
SALARY RANGE: $66,560 Annually, Pro-rated
INTRODUCTORY PERIOD: 1 Year
BENEFITS OVERVIEW: BROCHURE
AVAILABLE: Immediately
POSTING DATE: May 7, 2024
APPLICATION DEADLINE: Open Until Filled, Apply Immediately
Definition of Classification: The Social Media Manager is responsible for building and maintaining the University of Redlands brand in the digital space by driving exposure, influence, and engagement in all forms of social media. They will drive the planning and execution of the University's social media strategy while collaborating with content creators across the College of Arts & Sciences and Schools of Business and Education, Graduate School of Theology, and the School of Continuing Studies.
The Social Media Manager should be collaborative, creative, data-driven, and highly organized, with a strong understanding of all existing and emerging social platforms and current trends. Additionally, the ideal candidate should be proactive, a strong team player, and possess excellent communication skills.
This position requires flexibility to work outside normal business hours including evening, and weekend hours as well as the ability to travel, as required.
Duties and Responsibilities: The duties and responsibilities include, but are not limited to, the following:
- Manages day-to-day activity of U of R's social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube; identifies additional opportunities through TikTok, Reddit, and others.
- Serves as the main point of contact for the University's social media channels, navigating feedback and collaborating on a variety of initiatives; ensure that social media partners across campus understand key aspects of U of R's social presence, brand voice, best practices, and social media policy and guidelines.
- Creates content both organic and paid across all University social channels; regularly assess content performance and adjust strategy accordingly.
- Partners with social media leads across campus to share best practices, coordinate content strategies, and engage in ongoing social media training.
- Supports the alignment of paid social, including development of a plan, utilizing metrics and analytics to make informed decisions.
- Institute the University's social media policy and guidelines among content creators across campus; audit existing U of R social accounts, delete inactive accounts, and encourage a less is more approach to allow the University to leverage larger accounts for future posting.
- Strong quantitative analysis skills to interpret data and manage social media reporting.
- Skill in supervising student employees, including hiring, orienting, training, organizing workflow, monitoring, and evaluating performance, and coaching and counseling when necessary.
- Performs other duties and special projects as assigned.
Qualification Guidelines Any combination equivalent to, but not limited to, the following:
Knowledge and Skills: - Comprehensive understanding of and fluency across all popular social media channels, including but not limited to Instagram, Twitter, Facebook, YouTube, and TikTok.
- Ability to work across multiple projects in a fast-paced environment, collaborating with multiple stakeholders.
- Strong writing capabilities, understanding how to write specifically for each social media platform.
- General knowledge of digital audio and video recording equipment, experience operating such equipment and experience with digital audio and video editing software.
- Experience working cross-platform between Mac and PC environments; working knowledge of social media file conversion and specs/ratios.
- Ability to work in a fast-paced environment that is subject to last-minute changes; organizational skills to manage multiple jobs simultaneously, all while working with fixed schedules and deadlines.
- Must be able to competently interact with a culturally and ethnically diverse population of students, faculty, and staff.
Experience/Training/Education: Required
- Bachelor's degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields.
- Minimum five (5) years of social media management experience with at least three (3) years in a leadership role with extensive knowledge of major social media networks, including their design, technology, functionality, and audience.
- Experience with content management and scheduling platforms, i.e., Sprout Social and Hootsuite.
- Proven experience in building social communities inclusive of large and diverse audiences.
- Graphic design experience with Canva, Illustrator, Photoshop a plus.
- A valid California Class C CA drivers' license with a good driving record is required. Note: Out-of-state licenses are valid until appointment. A valid California Class "C" driver's license must be obtained within ten (10) days of appointment (in accordance with CA Vehicle Code 12505c).
Physical Requirements/Working Conditions: Working Conditions:
Standard office and field setting. Duties performed are primarily in an office environment while sitting at a desk or computer workstation or in meetings. At least minimal environmental controls to assure health and comfort. This position requires flexibility to work outside normal business house including evening, and weekend hours as well as the ability to travel, as required.
Physical Demands:
Incumbents regularly sit for long periods; walk short distances on a regular basis; travel to various locations to attend meetings and conduct work; use hands and fingers to operate an electronic keyboard or other office machines; reach with hands and arms; stoop or kneel or crouch to file; climb stairs; speak clearly and distinctly to answer telephones and to provide information; see to read fine print and operate computer; hear and understand voices over telephone and in person; and lift, carry and/or move objects weighing up to 10 pounds.
TO APPLY: A resume/CV and cover letter are required. In compliance with The Americans with Disabilities Act, if selected for the interview process and accommodations are needed, please call (909) 748-8040.
If you are unable to complete an application due to a disability, contact us at (909) 748-8040 to ask for an accommodation or an alternative application process. HIRING RANGE: Anticipated hiring range is near or at the minimum of the classification, commensurate with candidate's education, experience, skills, and training. The University of Redlands is required to provide a reasonable estimate of the compensation range for this role. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The full salary range for this position is defined as the Full Pay Range. The budgeted salary or hourly range that the University reasonably expects to pay for this position defined as the
Hiring Range . Placement within the Hiring Range is determined by internal equity, and relevant qualifications.
BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment. The University will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current employee who was conditionally offered the position.
DRIVER'S LICENSE CHECK: Possession of a valid Driver's License is required for certain positions. Employees in positions that require a valid Driver's License will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.
PHYSICAL AND PSYCHOLOGICAL EXAMS: For certain positions typically in Public Safety, Facilities, Athletics and Information Technology Services departments, employment is contingent upon a candidate passing a pre-employment physical exam with the ability to lift in excess of 50 lbs.Public Safety Officers, in addition to a pre-employment physical exam, will also be required to pass a psychological evaluation.
INFORMATION REGARDING COVID-19: New employees are required to submit proof of having received the full course dose of an approved COVID-19 vaccine or submit an exemption request for medical or religious reasons within sixty (60) days from your date of hire.
FOR MORE INFORMATION VISIT SUBMISSION OF A RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN. MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY. AN EQUAL OPPORTUNITY EMPLOYER. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Job Tags
Hourly pay, Full time, For contractors, Immediate start, Afternoon shift,