Job Description

Senior Director, Corporate Communications

Responsibilities:

• Plan and execute the media strategy for two brands with different audiences
• Oversee PR Team in the development and execution of strategic PR campaigns with the goal of increasing brand awareness
• Use knowledge of products, key trends, and sales needs/priorities to drive PR strategy
• Communicate priorities and proactively manage external PR agencies to maximize media coverage
• Collaborate with cross-functional departments such as Marketing, Sales, Product Management to respond to media inquiries and develop compelling content for media outreach and social posts
• Expand new media contacts and maintain established relationships with consumer and trade press via press releases and frequent outreach to gain coverage of new and existing products
• Oversee all communication touch points including: press releases, press previews, create news collection alerts and draft day-to-day pitches for market and brand stories
• Write and distribute releases as part of new product launches and efforts to promote products, promotions, company announcements, etc.
• Develop and oversee the Media Relations and Social Media budget
• Manage crisis communications and respond to sensitive industry and company issues to maintain media trust, while keeping the appropriate profile
• Coordinate media events and other opportunities designed to generate media exposure
• Prepare talking points and speeches for executives and spokespeople for media interviews and events as required
• Oversee execution and lead a team on strategy and management
• Maintain regular reporting on press activity and evaluate effectiveness. Distribute clips to relevant stakeholders in a timely manner
• Other duties may be assigned

Required Skills:

• Minimum 10 years’ experience in managing/launching integrated marketing and communications programs for a new brand. Consumer product industry experience preferred.
• Expert understanding of social trends and platforms
• Experience building and leading teams and demonstrated people management skills
• Proven track record building consumer brands in social medial
• Expertise in social data analysis and measuring and reporting ROI to senior leadership, delivering against measurable KPIs impactful to the business
• Global experience is highly preferred
• Analytical skill and the ability to use digital tools to find actionable insights through data
• A collaborative nature with finesse in developing relationships cross-functionally
• A strong track record working with top tier press
• Meaningful experience with agency/vendor management
• Must have excellent skills in writing press releases and all content that demonstrates a clear and consistent brand voice

Compensation : $175,000 - $200,000 annually

This role will require you to be onsite 3x/week.

Job Tags

Similar Jobs